think-make-think on 20×200
Nov 13.08
11:39 am
by Clifton
Filed under:
CVT, PDC, Typography

think-make-think on 20×200

I’m pleased to announce that one of my photographs, titled think-make-think, is being offered in a limited edition by 20×200, which is a project of the Jen Bekman Gallery. The photograph’s subject matter is of a sign constructed in our studio bearing a quote written by John Maeda. The quote, which is a haiku, reads:

All I want to be,
is someone that makes new things.
And thinks about them.

This photo has never before been available in print.

The backstory:
First, it’s important to understand the context of John Maeda and his work. Professor Maeda is a world-renowned graphic designer, visual artist, and computer scientist. Until this year, he was the Associate Director of Research at the MIT Media Lab. He is now the President of the Rhode Island School of Design. He is well known for his book The Laws of Simplicity which proposes 10 laws (plus three keys) for achieving simplicity in our increasingly complex world.

In April of 2007, Professor Maeda wrote a haiku entitled think-make-think and posted it to his blog. Over the next few months, that haiku often found its way to the forefront of my mind. When our studio acquired the remnants of a discarded arrow sign, it was clear to me that think-make-think was the perfect piece for the sign due to the haiku’s small size and its potency. But mostly, I wanted that quote to have a prominent role in our studio environment. Judging by the wave of positive feedback we received, it became apparent that not only was I positively affected by Maeda’s words, but so too were many other people.

Limited-edition
For those who are new to it, 20×200 is a web-based project from the Jen Bekman Gallery. Jen opened her pocket-sized gallery on the Lower East Side nearly 5 years ago with the mission of supporting emerging artists and collectors, and she’s made a name for herself doing just that. 20×200 takes the mission one step further, making art available for everyone. Each week, two new pieces are introduced: one photo and one work on paper. Each image is available in three sizes. The smallest size is reprinted in the largest batch – an edition of 200 – and sold at the lowest price – $20. Hence the name 20×200. Bigger prints are offered for bolder collectors – medium-sized editions of 20 for $200, and large-sized editions of 2 generally for $2000 (some of the large sized editions will actually be original pieces of art and prices will vary a bit). Every single print is delivered with a certificate of authenticity numbered by the artist.

• 200 small-prints available for $20 each
• 20 medium-sized prints available for $200 each
• 2 large-sized prints available for $2000 each

20×200 is on my shortlist of favorite web-based projects and I’m thrilled to be part of it with this project. I hope that you’ll take a moment to visit 20×200 and explore the limited-edition prints of think-make-think.

20×200


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